Choose How U Move or CHUM is a DMV based streetwear brand that embodies the characteristics of rebels that pave their own way in their craft. The Season references to how this mindset is not temporary, it's year-round. Choosing the way you move in all ways of life.
CHUM is a family, the literal definition means "to be a close friend." We've been locked in for over a decade through every season, the highs and lows, but the loyalty for each other goes deeper than blood. Chumseason is about how we, as a unit, choose the way we move.
CHUM is a family, the literal definition means "to be a close friend." We've been locked in for over a decade through every season, the highs and lows, but the loyalty for each other goes deeper than blood. Chumseason is about how we, as a unit, choose the way we move.